Monday, 22 April 2013

Final Evaluation, PART 5

How did you attract/address your audience?

I believe we attracted our audience throughout our title sequence quite well through the gripping connection the characters had with the camera. It clearly depicted a sense of honest and true feelings that the audience may have previously experienced. Most young adults have experienced the feeling of love, or the separation from a loved one, this in my opinion makes our title sequence quite effective in it having the ability to emotionally connect with the viewer in a rather personal way. We also included our audience on the production side of the title sequence by planning an organising questionnaires to be put online to give suggestions on what font and music would fit best for the genre of our film. Collectively the audience feedback we did recieve (from our primary demographic audience) all agreed the the music choice fit well with the rest of the title sequence. We took all their criticism and advice into account in order to improve our title sequence and improve it so it could only be the highest of standards, and a further or wider audience will completely appreciate the full effort that went into the formation of this title sequence. 

Final Evaluation, PART 4

Audience profiling media from daisypreston

Previously, I had done some research on the type of audience this title sequence would appeal to. I believe due to the young characters in being in it, it would be much more relate able to those of a similar age. However, the theme of love is statistically proven to be very popular with older women aged around 25-40. It could reach out to a range of people with the hints of different themes if offers, but generally through the way we decided to focus mainly on the sad/romance that it involves, it its clear that it would mainly appeal to the female sex.

Final Clip

Friday, 15 March 2013

Final Evaluation PART 3

What kind of media institution might distribute your media product and why?

As a group, we researched various different types of film producers and what one would most likely produce our film. Collectively we decided that Paramount Vantage would be the most appropriate for our film as the majority of films they have previously produced and released are based around the genre of drama, which quite evidently from our title sequence it is all quite dramatic. Paramount Vantage also aim a lot of their films towards teenagers and young women which are both our targeted audience. From my research, I have not come across the distribution of a film with the genre of Sci-Fi or direct romance, but all films are aimed at the same target audience that we decided our film would have. All Paramount Vantage produced films are fairly low budget and low key, which I believe our film would be as well. 

Final Evaluation PART 2

How does your media product represent particular social groups?

Our title sequence represents both white male and female, but essentially it is targeted mainly at women. I believe it appeals to females more than men, as there is more of an emotional romantic core throughout the whole sequence. Women connect more to the feelings of the characters within the title sequence, which will consequently make them more engaged. Essentially, it is much easier to target women within this sequence, as it is a lot easier to integrate romance opposed to sci-fi within this title sequence given the resources we had. 

Final Evaluation PART 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In the development of ideas for our title sequence we had to research into the codes and conventions of other title sequences of the same genre as ours, which was sci-fi/romance. Because it is a combination of two genres, we had to include aspects of it both. I believe with the way we integrated both genres together in our title sequence kept it relatively tense to the viewer but it was not an obvious giveaway to the remainder of the film – as title sequences should be. However, I believe the theme of romance is more obviously noticed, from the music choice to the first shot of the sequence. The choice of music directly follows the typical codes and conventions of romance, with the soft yet tense piano use, indicating the drama that the film will also include. Within title sequences, it is also important to create an enigma throughout, leaving the viewer wondering what is going to happen, and where the story line will take them. I believe we did exactly this within our title sequence as the letters being written/read is what drives the title sequence, but most importantly leaves the viewer saying “what happened” or “why is she doing that”. 

Collectively, we also had to look at the codes and conventions of the camera shots, cuts and the choice of lighting. For our choice of genre, the shots we mainly used were ‘close up shots’ and ‘over the shoulder shots.’ We chose close up shots as within the title sequence the main focus was the characters, their emotions and body language, and I believe this shot captured that well. The purpose of using over the shoulder shots was due to the writing we had in the sequence, and it was a necessity for the viewer to be able to have an idea as to what was being wrote because as I have previously said, that was what drove the whole sequence. The choice of lighting was equally as important as the shots, as it I think it adds to the sincerity of it all. The reflection of the light onto the faces enhances the emotions, and the fact that it is quite dim around the main focus of the characters creates more dramatic effect. The codes and conventions of cuts we strayed away from to an extent as there are no direct cuts through each clip throughout the whole sequence. We overlapped the images, changing the opacity levels so the two overlapping clips would link in well together. However, I think that the way the clips have been edited over fits well with the rest of the sequence, even if it is not a typical way to link the clips together.

This still image from the title sequence shows how the lighting reflected on the face, it also shows the two different clips overlapping, which is the technique we used instead of doing sharp cuts.                                                             ---- This is the website where we found our piece of music

Thursday, 7 February 2013

Feedback continued ------

I have read through the sheets that the class filled in from the presentation of our title sequence. The biggest downfall of our title sequence was quite obviously due to the fact that it was incomplete and we were yet to add the titles. We knew that this was going to impact greatly on the feedback we received, but it was expected as it was unfinished. We are going to proceed in the editing of our title sequence, making further improvements as we go along. Another factor of our title sequence that was criticised on was the occasional shaking on some of the camera shots. We obviously found it fairly difficult for the camera not to shake given that we were only using a flip cam. However, for our title sequence to be as good as it can we may re-film the shaky shots. 

Another thing we need to improve on in our title sequence is the repetitiveness of the shots we used. The audience felt that we didn't use enough variation in our choice of shots. I think we will rearrange our title sequence to make it not appear as it being too repetitive, or we will just re-shoot more specific shots to give the title sequence more of a variation. 

On the other hand, we did also recieve some positive feedback from the class. It came to a mutual agreement that the overall lighting of the title sequence was good. It fit in with the genre of film, and set the ambience. Another thing that the class think worked with our title sequence was the music we used. The soft piano music tied in well with the genre and also the lighting.